Explore the history of PICCADILLY by clicking on the side arrows.
In 1955, the determination, talent, and creativity of Almiro Grings and his partners Alfredo Marmitt, Evaldo Armindo Klein, and Arnildo Kayser brought PICCADILLY to life. Located in Igrejinha, in Rio Grande do Sul, production began with only 12 pairs per day, but the passion for making quality women's footwear already showed.
In 1958, the brand that still shines today was first registered: PICCADILLY, a name inspired by PICCADILLY Circus, a tourist spot in London. Coincidence or not, in 1968, England was the first country outside Brazil to receive the brand's footwear, kicking off a successful export project.
In the 70s, PICCADILLY became hugely successful and products the country's first women's clog with a leather upper and wooden sole. The model was designed by Tibúrcio Grings, Almiro's son. In 1975, he and his brothers, Paul and Adair became partners and consolidated the entry of the second generation of the Grings family into the business.
The collections were surprising and women increasingly desired them. That drove the expansion of the factory and its affiliates.
In 1994, it was the first company in the footwear sector to position itself in the market as a brand of comfort, through much research and investment. Another important decision was the use of a class A synthetic (PU) for all its shoes.
Renovating processes and firming up PICCADILLY position as one of the main companies of the segment in Brazil and around the world. At that time, the PICCADILLY for Girls brand was also created, developing collections of children's footwear for girls 6 to 12 years of age, which in 2016 underwent a reformulation of products, communication, and concept, receiving a new name: Lilybi.
In 2015, the brand celebrated its 60th year. A success story that is still being written with great pride and dedication by the Board of the company and by its employees. PICCADILLY's story is a story of love and affection for the shoes and, above all, for the female spirit.
In 2017, Piccadilly reinvented itself with a new positioning. By bringing new ideas and attitudes into the heart of the brand, we want to be closer and closer to all the real women who walk with us.
Being an innovative company that produces quality, fashion, and comfort, making it essential for customers, desired by consumers, and admired by its employees and the communities where it operates.
A success story is illustrated with many awards. Check out some that prove PICCADILLY's excellence:
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