All the women you are

Piccadilly is starting a new moment, with new ideas, positions and attitudes.

Just as you are always changing, we are also reinventing ourselves and renewing ourselves to keep up with all the transformations in the world.

In these 62 years of history, we have moved to be even closer to you.

We want to show that, more than ever, we understand, support and reflect the real women's needs.

Watch our manifesto:
This is a real story of courage, sensitivity and authenticity for all women. Together we can be who we really are.
Juntas podemos ser quem somos de verdade.